5 Important Branding Metrics You Should Be Tracking

A guide to branding metrics.

How strong is your brand? You won’t know until you start tracking a few key branding metrics. Fortunately, that’s exactly what we’re going to talk about today!

In this article, I’ll answer the question “what are brand metrics?” Then I’ll outline the five most important branding metrics for your company and how to measure them.

Sound like a plan? Great, let’s get started!

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Everything You Need to Know About Brand Equity

Learn to grow your brand equity.

Let me ask you a question: what’s the main difference between Starbucks and the local coffee shop down the street from your house?

Both serve delicious coffee and pastries. Both have a warm, inviting atmosphere. And both offer free WiFi to customers. Yet one is an internationally recognized brand while the other struggles to keep the lights on.

The answer is: brand equity.

Keep reading to learn what brand equity is, why it’s important, and three tips you can use to boost brand equity for your own organization.

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Phygital Marketing: Everything You Need to Know

Man in a grey shirt participating in phygital marketing.

If you like to stay on top of the latest marketing trends, you may have heard about an exciting new opportunity: phygital marketing. And no, that’s not a typo. Phygital is a combination of the words “physical” and “digital”. Put them together and you get “phygital”.

In this article, we’ll explain what phygital marketing is, why it’s important, how to develop a phygital marketing plan, and three examples of it in action.

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5 Digital Marketing Trends to Look For in 2021

A person assessing digital marketing trends with a tablet and paper.

2021 is here, which means it’s time to release our digital marketing trends report! What can you expect from the world of marketing in the next 12 months? How will consumer interests change? Which new technologies do you need to be aware of?

We cover all of this and more in our five predictions below. Give this post a quick read, then gear up — 2021 is set to be an exciting year for all marketing professionals.

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5 Types of Social Media to Grow Your Business

iPhone showing multiple types of social media.

Social media has revolutionized the way human beings interact with each other. Because of these platforms, we can connect and build relationships with people anywhere.

If you own a business, you know that social media is a valuable tool. But have you ever stopped to think about the different types of social media available to you? Not many people do, which is a shame because this knowledge can be very useful.

By understanding the types of social media platforms out there, you’ll be able choose the right ones for your company and ensure your marketing efforts are successful.

Keep reading to learn about the five types of social media you can use to grow your business.

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A Beginner’s Guide to Co-Marketing

Companies engaged in co-marketing inside an office.

There are A LOT of ways to market a brand. Some companies kill it with email, others excel on social media. Influencer marketing and video creation have gotten a lot of press lately. Oh, and we can’t forget about blogging, which is still highly effective.

But there’s one proven strategy that doesn’t get talked about nearly enough: co-marketing. 

In this article, you’ll learn what co-marketing is, why it’s so beneficial, and four best practices you can use to make sure your co-marketing campaigns are successful. Sound like a plan? Then let’s dive in and get started!

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6 Must-See Customer Loyalty Program Examples

Shopping Bags On A Red Surface

Did you know that it can cost 5-25x more to acquire a new customer than to keep an existing one? In other words, customer loyalty is essential to the success of your business. But how do you actually keep customers coming back for more? Create a customer loyalty program!

We’ve covered how to build an effective customer loyalty program on the blog before. If you haven’t read it yet, we encourage you to check it out.

Today, we want to show you six customer loyalty program examples you can use to inspire your own. Keep reading to learn why these programs are so effective and specific tips you can use to supercharge your loyalty efforts.

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How to Build an Effective Customer Loyalty Program in 5 Simple Steps

A person taking advantage of a customer loyalty program.

Here’s the truth: customer loyalty will supercharge your business. If you can keep your current customers coming back time and again, your organization will grow. But how do you actually do this? An effective customer loyalty program can help!

Keep reading to learn what customer loyalty programs are, why they’re so beneficial, and how to build one for your company in five simple steps.

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