The 8 Best Branding Podcasts in 2020

A phone and headphones to listen to the best branding podcasts.

The podcast industry has exploded in recent years, which isn’t surprising. Podcasts are a fantastic way to consume new information and ideas! With that in mind, we wanted to take a minute to introduce you to the eight best branding podcasts in 2020.

Keep reading to learn about the best podcasts on branding so that you can up your skills while you drive to work, walk the dog, or cook dinner for the kids.

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The 8 Best Marketing Software For Small Businesses

Two men looking at the best marketing software for small businesses on a computer.

It doesn’t matter what industry you’re in, you need to market your business to achieve success. Fortunately, the internet has made it easier than ever before to do this! Years ago it would have taken a multimillion dollar budget to compete with established brands. Now, anyone with a smartphone and access to social media can build an empire.

That doesn’t mean marketing a small business is easy. But it is possible — especially if you use the eight best marketing software for small businesses listed below.

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Brand Differentiation: How to Make Your Brand Stand Out From the Competition

White and black microscope analyzing brand logos.

As competition in the business world heats up, all companies must figure out how to set themselves apart from others in their niches. In other words, they must solve the brand differentiation code. If they don’t, they risk falling behind their competitors.

But how? That’s what we’ll try to answer for you in this article! Keep reading to learn why brand differentiation is important and four ways to help your company stand out.

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5 Visual Content Types to Improve Your Marketing

Low angle photography of drop lights.

What do you think about when you hear the phrase “content marketing“? If you’re like most people, visions of blog articles, ebooks, and social media posts dance through your head. But these days, visual content is just as important as written content.

Keep reading to learn what visual content is, why you should be using it to market your organization, and five popular visual content types you can deploy immediately.

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Brand Storytelling: 5 Amazing Examples You Need to See For Yourself

Three beach chairs that illustrate brand storytelling efforts.

From the beginning, humans have been fascinated by emotional, well-crafted narratives that engage our minds and speak to life’s greatest truths.

These days, story is more than entertainment. Marketing and PR departments have learned that effective brand storytelling is the secret ingredient to business success.

With that in mind, we wanted to shine a spotlight on five brands who do an incredible job telling stories. Below you’ll find examples from some of the biggest companies in the world, which you can use to inspire your own brand storytelling efforts.

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How to Hire the Right Freelance Videographer

Online video can be an incredibly effective marketing medium for most companies. Don’t believe us? Let’s take a quick look at the facts:

  • 60% of people would rather watch online videos than television.
  • More than 1 billion hours of video are watched on YouTube daily.
  • Viewers retain 95% of the messages they receive via video

What does this mean for your business? It means that, in all likelihood, your customers want to consume video content from your brand. And once you give it to them, they’ll be able to remember much more of the information you share, allowing you to build greater brand authority.

Unfortunately, not every organization can create stellar videos on its own. If you want to jump on the video marketing bandwagon, but don’t have the in-house resources to generate this kind of content, you should consider hiring a freelance videographer to help.

But how do you find qualified professionals to partner with? That’s what we’ll cover in this article. Keep reading to learn the seven questions you need to ask yourself before hiring a freelance videographer.

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